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BTS member V has taken over as the new brand ambassador for Coca-Cola, replacing NewJeans. Videos of V endorsing Coca-Cola Zero Sugar went viral on social media, with fans and netizens flooding platforms like Instagram and X with reactions. His face card is making waves, with many praising his impact on the brand. V's appointment as the new face of Coca-Cola is expected to boost the brand's visibility, given his massive following and influence. This isn't V's first endorsement deal, but his charm and popularity are sure to make a significant impact on Coca-Cola's marketing efforts.
V also referenced the successful "Purple Line" campaign, a fan-led initiative that promoted safe distances between artists and fans using purple guidelines, highlighting a positive example of fans taking responsibility for respectful behavior.
He said on Weverse, "If fans could help bring back that kind of orderly culture, I’d really appreciate it. If the Purple Line comes back, maybe I’ll start putting more effort into airport fashion — maybe even wear a suit."
V also referenced the successful "Purple Line" campaign, a fan-led initiative that promoted safe distances between artists and fans using purple guidelines, highlighting a positive example of fans taking responsibility for respectful behavior.
He said on Weverse, "If fans could help bring back that kind of orderly culture, I’d really appreciate it. If the Purple Line comes back, maybe I’ll start putting more effort into airport fashion — maybe even wear a suit."
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